Ongoing Toy Project

Toy Design Currently in Development

Design by Masahiro Okano

 

You can contact us at the address below.

お問い合わせは下記までお願いいたします。

オリジナルキャラクターとコレクタブルトイの企画を得意とするトイデザイナーです。
独創的で印象に残るデザインと高い商品性を強みとし、同じ方向性の商品が多く並ぶ市場の中でも、個性あるデザインでひときわ目を惹く商品づくりを心がけています。

市場トレンドを分析しながら、子どもからコレクターまで惹きつけるキャラクターや世界観を創出。
ブランドの魅力を高め、売場で存在感を放つ商品開発を目指しています。
キャラクター性・造形・商品企画のバランスを重視したトイデザインを行っています。

 

I am a toy designer specializing in the creation of original characters and collectible toys.
My work is characterized by distinctive, memorable designs combined with strong product appeal. In a market where many products share similar concepts, I focus on developing unique designs that stand out and immediately capture attention.

By analyzing market trends, I create characters and worlds that appeal to both children and collectors.
My goal is to develop products that enhance brand value and create strong visual impact at retail.

My design approach emphasizes a balance between character identity, sculptural form, and product development, resulting in toys that are both visually distinctive and commercially compelling.

開発中商品イメージ

Product concept image

George Jr. – Design Variations

Creature Character Series